More selected projects

Roomi - More Than Just Redesign

From User Research

To Problem Identification 




Project Overview.

The Beginning - Why Doing This?
It is summer time again, aka rental market spikes time. Lot's of my friends have started to look for new places to live, new people to move in with or expected new faces to move into an empty room, and I am certainly not an exception. I started to use Roomi after seeing their AD in the subway and really got intrigued by their solutions to replace the good ole Craiglist and broker based rental. So I want to challenge myself to dive deeper into the user research behind it and make a UX redesign proposal to this new product.

Project Type:
Self Initiated

Project Duration:
5 Summer Days of 2018

My Role:
User Researcher, UX Designer


Design Process OverviewDesign Process Overview
User Research OverviewUser Research Overview

User Research - Field Studies

To have a broader understanding of the market opportunities behind the problem. I did some research on the current market trend to pinpoint user demographics. A few trends of note: 54% of the world’s population live in urban communities, the average marriage age for men is 29 (up from 26 two decades ago) and for women is 27 (up from 23 in the same time period). Given these trends, city dwellers tend to spend most of their twenties living with roommates, especially in a place like NYC.

To understand the market needs more and its current solution, I used Python and did a web scraping to Craiglist NYC housing list.

User Research - Interview

After having a sense of the market through field studies, I noticed that there are 2 sides of users for the shared problems of “looking for roommate” and there are different objectives of doing so.  So I categorized the questions into 4 sections in order to capture a full perspective towards this problem-Basic Information, About Roommate, About Rental Room, Extreme Cases.

The goal of this interview process is not to find product problems of the current Roomi app, but to really take a step back and look into the user needs.

* All the interviews are conducted in person, it is a 30 minutes session with pre-planed questions.

User InterviewUser Interview

User Research - Personas

After the interview, it is very obvious to separate the users into 2 sides:
1. Have an empty room to rent out. 2. Looking for a room to move in.
And it is unexpected to see that there are quite a lot of different perspective to take on for the shared results - having roommates to share a place to live.

Making the personas is to have a stand-point for major user groups for product design later.


User Research
- Secondary Research

Competitor Analysis


Goal of this
1. To have a full perspective understanding of the current market and reinforce were Roomi stands in it.
2. To collect reliable evidence when making product changes later.

3. To help me identify usability problems.

Compatitor ChartCompatitor Chart

Thanks for sticking to the end ; )