Tools:  Sketch, InVision, Jira
Key Words:  UX, Customer Research
In collaboration with
Michelle Hessel

What is New Media

New media is all the creative work that uses technology in an interactive way. It is an intersection between art and technology.

Work by Korena Collective HYBE

Work by Marta Di Francesco

User Research OverviewUser Research Overview

Stakeholders Interview

There are 3 main user segments for this product - student, pioneer, curator. I interviewed them with different questions in order to test our original hypotheses.

User Interview2User Interview2

White board analysis.

Diagram the problem

After the user research, I created Personas for differenct segments of users based on the information I collected through out all the interviews, in order to further identify the problem.

Identify ProblemIdentify Problem

Find opportunities

After the first round of problem identification. We decided to do a Customer Journey Map to pick the main pain points and find potential feature possibilities.

Customer Journey MapCustomer Journey Map

Test on opportunities

We asked users to vote for the top 4 opportunities we identified above. The result is "Upload Project" process is the most attractive one for them.

Opportunities and ideationOpportunities and ideation

Project Categories Design

One of the hardest things of designing platform for new media art field:
Identifying different categoires of work. There are so many ways of defining it, and the scope is usually not clear.


Before turning into low-fidelity wireframes, we did a brainstorming session to visualize a range of different categories, and have creators to vote for the ones that speak to them. 


Wireframes Sketches

After this brainstorming session, the idea for defining categories is much more clear. I started drafting the wireframes on paper based on all the insights I have got so far:
1. The main painpoints for uploading one project.
2. The common way from the exisiting solutions on the market.
3. The frequently used categories and tags. 


UX design iterations.


UX to UI design & Main Features.


QA with developers

Techa is currently under development, you can navigate through the site via this Invision mock-up.


Techa is @

Techa is part of the following programs.


Thanks for sticking to the end ; )