What is New Media
New media is all the creative work that uses technology in an interactive way. It is an intersection between art and technology.
There are 3 main user segments for this product - student, pioneer, curator. I interviewed them with different questions in order to test our original hypotheses.
White board analysis.
Diagram the problem
After the user research, I created Personas for differenct segments of users based on the information I collected through out all the interviews, in order to further identify the problem.
After the first round of problem identification. We decided to do a Customer Journey Map to pick the main pain points and find potential feature possibilities.
Test on opportunities
We asked users to vote for the top 4 opportunities we identified above. The result is "Upload Project" process is the most attractive one for them.
Project Categories Design
One of the hardest things of designing platform for new media art field:
Identifying different categoires of work. There are so many ways of defining it, and the scope is usually not clear.
Before turning into low-fidelity wireframes, we did a brainstorming session to visualize a range of different categories, and have creators to vote for the ones that speak to them.
After this brainstorming session, the idea for defining categories is much more clear. I started drafting the wireframes on paper based on all the insights I have got so far:
1. The main painpoints for uploading one project.
2. The common way from the exisiting solutions on the market.
3. The frequently used categories and tags.
UX design iterations.
UX to UI design & Main Features.
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